Privacy Policy

Last Updated: August 10, 2024

1. Introduction

This Privacy Policy describes how EcoFreshly collects, uses, discloses, and processes information about you. It applies when you access or use our website, communicate with us through customer support channels or via social media, and otherwise interact with us. We may provide different or additional notices regarding our privacy practices, which will supplement or replace the disclosures in this Privacy Policy.

We may update this Privacy Policy periodically. If we make changes, we will notify you by revising the “Last Updated” date at the top of this policy. For significant changes, we will provide additional notice (such as by posting a notice on our website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

2. Information We Collect

The information we collect depends on how you interact with us. Below are the categories of information we collect and the sources of that information.

Information We Collect Directly from You:
We collect information that you provide directly to us, such as when you create an account, place an order, subscribe to our emails, contact customer service, submit comments or reviews, respond to surveys, participate in sweepstakes or other programs, or interact with us on social media. The types of personal data we may collect directly from you include:

  • Contact Information: Name, email address, mailing address, and phone number.
  • Account Information: Username and password.
  • Optional Information: Social media handles, preferences, age range, gender, product reviews, comments, survey responses, and any content you provide when communicating with our customer support team.

If you make a purchase, we work with a third-party payment processor to collect and process your payment information.

Information We Collect from Other Sources:
We may also collect information about you from other sources, including:

  • Order Processing Partners: Such as fraud prevention and fulfillment partners.
  • Unaffiliated Third Parties: Including marketing and advertising partners, market research companies, and sample distributors.

The types of personal data we collect from other sources may include your name, email address, websites visited, and product purchases.

Information We Collect Automatically:
We automatically collect certain information about your interactions with us when you purchase our products, use our website, or engage with our communications. This includes:

  • Transaction Information: Product details, purchase price, and the date and location of the transaction.
  • Device and Usage Information: IP address, browser type, device information, operating system, access times, length of stay, items placed in your cart, page activity (e.g., mouse movements, keystrokes), referring websites, specific pages accessed, search terms, and links clicked.
  • Tracking Information: Cookies, pixels, session replays, and similar technologies to understand your interactions with our website, including browsing behavior and purchase activity. Cookies are small data files stored on your hard drive or device memory that help us improve our website, personalize your experience, and track site usage. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images used on our website to measure campaign effectiveness. For more information on cookies and tracking technologies and how to disable them, see the “Targeted Advertising and Analytics” and “Cookies and Similar Tracking Technologies” sections below.

Information We Derive or Infer:
We may derive or infer information about you based on the data we collect. For example, we may infer your approximate location based on your IP address or deduce that you are interested in certain products based on your browsing behavior and past purchases.

3. How We Use Your Information

We use the information we collect to provide the products and services you request and to support our business operations. Specifically, we use the information to:

  • Create and manage your online accounts and profiles.
  • Communicate with you, including to inform you about products and services that may interest you and to respond to your requests, inquiries, comments, and suggestions.
  • Process transactions, fulfill our contractual obligations, send cart reminders, and engage in other activities related to our ongoing business relationship.
  • Facilitate your engagement with us, such as enabling you to post comments and reviews on our website, engage with other customers, and share content on social media.
  • Offer contests, sweepstakes, or other promotions.
  • Tailor the content and information we send or display to you, offer location-based customization, provide personalized recommendations, and otherwise personalize your experience while using our products and services.
  • Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the “Targeted Advertising and Analytics” section below).
  • Conduct surveys, market research, and monitor, audit, and analyze trends, usage, and activities in connection with our website, products, services, and advertisements.
  • Perform internal research and development.
  • Detect, investigate, and respond to security incidents, and protect against malicious, deceptive, fraudulent, illegal, or objectionable activities, including unauthorized use of our website, and protect the rights and property of EcoFreshly and others.
  • Debug, identify, and repair errors that impair the functionality of our website.
  • Comply with our legal obligations, including those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions.

4. Data Retention

When you place an order through our site, we will retain your order information for our records unless and until you request that we delete this information.

5. Targeted Advertising and Analytics

We work with third parties to provide analytics services, serve advertisements, and perform related services across the web and in mobile apps. These entities may use cookies, web beacons, pixels, SDKs, device identifiers, and other technologies to collect information about you and your use of our website and other websites and applications. This includes your IP address, device ID, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, search queries, conversion information, and order history. This information is used to analyze and track data, assess content popularity, deliver targeted advertising on our website and others, and better understand your activity. If you have previously created an account or made a purchase through logging in, we may engage vendors that use cookies to better tailor advertising and marketing based on your prior visits.

6. Disclosure of Information

We disclose information as described in the “Targeted Advertising and Analytics” section and in the following ways:

  • Vendors and Service Providers: We share personal data with service providers, contractors, agents, and consultants who perform services on our behalf, such as web hosting, payment processing, shipping, surveys, events, personalization, market research, analytics, marketing, advertising, fraud prevention, and customer service.
  • Marketing and Advertising: We disclose personal data to third parties for marketing and advertising purposes to expand the reach and effectiveness of our marketing campaigns. This information does not personally identify you but may be used by marketing partners to recognize you on other sites and services you visit, even if you don’t log in.
  • Professional Advisors: We share information with our professional advisors, including accountants, auditors, lawyers, insurers, and bankers, when necessary to obtain advice or protect and manage our business interests.
  • Law Enforcement and Legal Proceedings: We disclose personal data in response to legal requests if we believe that disclosure is required by law or legal process, including requests by public authorities to meet national security or law enforcement requirements.
  • To Protect Rights: We disclose personal data if we believe that your actions are inconsistent with our user agreements or policies, if you have violated the law, or if it is necessary to protect the rights, property, and safety of EcoFreshly, our customers, the public, or others.
  • Corporate Transactions: We disclose personal data in connection with or during negotiations of certain corporate transactions, such as mergers, sales of company assets, financing, bankruptcy, or acquisitions of all or part of our business by another company.
  • With Your Consent: We disclose personal data to third parties when we have your consent or when you intentionally direct us to do so. For example, if you submit a product review, we may post the personal data you provide with your review publicly on our website.

We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you. EcoFreshly processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify it, except as permitted by law.

7. Transfers of Information to the United States and Other Countries

EcoFreshly is based in the United States, and we and our service providers process and store personal data on servers located in the United States and other countries. Where required by law, we provide adequate protection for the transfer of personal data in accordance with applicable laws.

8. Children’s Privacy

Our websites are not intended for children under the age of 18. If you are a parent or legal guardian and believe that a child has provided personal data to us without your consent, please contact us at admin@ecofreshly.com.

9. Your Privacy Choices

Account Information:
You can access, correct, or delete certain information stored within your online account, including your profile, contact, payment, and shipping information, at any time by logging into your EcoFreshly account.

Promotional Communications:
You may opt out of receiving promotional emails or text messages at any time by following the instructions included in those communications. If you opt out of promotional communications, we may still send you non-promotional messages (such as order confirmations or updates to our legal terms). With your consent, we may also send promotional and non-promotional push notifications or alerts to your browser. You can deactivate these messages at any time by changing the notification settings on your browser.

Cookies and Similar Tracking Technologies:
EcoFreshly uses cookies and similar tracking technologies to analyze visits to our website, interactions with our marketing communications, and to help us improve our website, services, and marketing campaigns. As described in the “Targeted Advertising and Analytics” section above, we also use cookies and similar tracking technologies to serve you ads on third-party properties. Most web browsers are set to accept cookies by default. You can usually adjust your browser settings to remove or reject all or some browser cookies. Please note that removing or rejecting cookies could affect some functionality of our website.

10. Contacting EcoFreshly

If you have questions or concerns regarding this Privacy Policy, please contact us by email at admin@ecofreshly.com.